Your book is judged first by its cover, and second by its interior design. Professional design and formatting are underrated by many authors. Amateur design or neglecting the rules of formatting can cause your book to look unprofessional and make it less attractive to the readers.
It is possible to use affordable book publishing to make your book look professional without breaking the budget. Proper formatting is an investment that ensures that your eBook and print editions can be read on different devices and platforms. An attractive book cover also boosts the chances of attracting the attention of readers in a competitive market.