The Time Sink: Finding the best image for your DIY book cover design, learning to use design software, formatting the layouts, generating 20-40 hours of time that you might better use, authoring your next book or promoting the one you just did.
Self-Published Look: Blurred photographs, text stretched out to fit, hours of unmatched colors, or cramped-looking layouts without intent exude an amateurishness. Readers do observe.
Genre Miscommunication: Each genre has some visual rules. A cozy mystery book cover design typically features a different font and color palette compared to a dark fantasy novel cover. Make it wrong, and you fool–and lose–your ideal readers.
Thumbnail Disaster: The majority of readers find books as small images on the Internet. When your title is lost, or your picture appears as a gray mush at small sizes, you become invisible.
Real Talk: Starting indie author Sarah J. shares, “I did my very first cover myself.” I considered it to be awesome… until my book was published. The selling was dreadful. I ended up hiring a professional, who eventually restored them, and sales tripled within a month. It was a DIY savings that ended up costing me far more in lost readers.”