Marketing Crisis
BY John McNulty
Book Details
- Genre: Business & Economics, Marketing, Technology
- Language: English
- Paperback ISBN: 979-8905581281
- Sub-Genre: Digital Marketing, Advertising Technology (MarTech), Data Privacy, Artificial Intelligence, Cybersecurity
- Ebook: Kindle Edition (ASIN: B0GX353JWR)
About the Book
Marketing Crisis by John McNulty and Ryan Swadley explores the growing challenges businesses face in the modern digital marketing ecosystem. The book examines three major issues shaping the future of marketing: digital advertising fraud, consumer data privacy concerns, and the growing problem of low-quality AI-generated content that impacts trust. Drawing from the authors’ extensive experience in technology, marketing, and cybersecurity, the book explains how these challenges affect brand performance, consumer relationships, and marketing ROI. It also introduces the “Intellismart Platform,” a privacy-focused approach designed to help businesses create more trusted, transparent, and effective digital interactions.
About the Author
John McNulty and Ryan Swadley are technology entrepreneurs and digital marketing innovators with decades of combined experience building solutions at the intersection of marketing, data, and cybersecurity. McNulty brings more than 20 years of experience in corporate growth and brand strategy, including leadership roles with major companies such as Gillette, Kodak, Wilson Sporting Goods, and Alberto Culver. Swadley has spent over 25 years developing digital marketing technologies and specializes in secure content delivery, interactive media, and predictive analytics. Together, they combine business leadership and technical expertise to address some of the most complex challenges affecting modern marketing.
The Making of Marketing Crisis: Research, Publishing & Brand Development Journey
Published by Parker Publishers, Marketing Crisis is a research-driven business book that addresses real concerns emerging in the digital marketing industry. The publishing journey focuses on transforming years of professional experience, market observations, and technology insights into an accessible resource for business leaders, marketers, and entrepreneurs. The book’s structure follows a clear progression: it first identifies the problems affecting digital marketing, then introduces practical ideas to improve trust, transparency, and customer engagement.
The cover design and branding approach reflect the book’s central themes of technology, disruption, and the changing digital landscape. With a professional, business-focused presentation, the design aims to communicate urgency while maintaining credibility for readers interested in marketing strategy, AI, privacy, and advertising innovation. Through Parker Publishers, the authors present Marketing Crisis as both a discussion of current industry challenges and a guide for organizations navigating the next stage of digital marketing.
