Readers judge books by their covers—and also their formatting. The industry data
demonstrate:
● A book with an amateur cover design will be skipped by 70% of readers.
● Inappropriate formatting leads to returns of as much as 25 percent
● Incorrect spelling in samples leaves 68 percent of readers behind the checkout
counter
Publishing professionals stamp out these deal-breakers by:
● Professionally done cover that reflects the genre at first glance
● An internal layout that makes reading easier
● Quality control that ensures perfection in print and digital output